
Episode 35: Data science and retail media with Paul Winsor
Kantar Retail Sound Bites
00:00
How to Capture Greater Insights From Data
Snowflake is an opportunity for companies to access data both their own internal first party data, but also leveraging all of these different third party data sets through one single platform. The idea that you want to reduce your waste and have just overall more accuracy and visibility is a huge, huge case that companies are tapping into. And the example he gave around predict HQ and being able to understand who's going around your store based on the predicting of events happening in the next 90 days.
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