Treat Events Like Products, Not Projects

#294 Event Strategy | First time podcast guest alert! I invited Allison and Anna from the Exit Five team on for a conversation post Drive 2025 - to talk about lessons learned and behind the scenes from our annual marketing conference in Vermont. Snag your tickets for next year now exitfive.com/drive

Timestamps

• (00:00) - – Intro
• (02:08) - – Why events are making a comeback in B2B marketing
• (06:08) - – What Drive is and how it started
• (11:08) - – Why every event should start with the landing page
• (14:08) - – Lessons from year one and how feedback shaped Drive 2025
• (19:08) - – Treating events like products, not projects
• (21:08) - – Building connection through “third spaces” and excursions
• (26:08) - – Why community is the real ROI of in-person events
• (32:43) - – The biggest Drive mishap (and what it taught us)
• (37:43) - – Post-event strategy: why the event isn’t over when it ends
• (47:43) - – Favorite moments, lessons, and shoutouts from Drive 2025

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