AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Mastering SEO: Authenticity and Engagement
This chapter provides an accessible introduction to search engine optimization (SEO), emphasizing the importance of organic search results over paid ads. It discusses the interplay between AI and human storytelling in content creation, highlighting how authenticity affects online engagement and search performance. The conversation also explores strategic considerations for content publishing and the critical role of a website as a central hub for building trust and audience connections.