17min chapter

Big Questions with Cal Fussman cover image

Damon Burton: Think Twice About Your AI Content

Big Questions with Cal Fussman

CHAPTER

Mastering SEO: Authenticity and Engagement

This chapter provides an accessible introduction to search engine optimization (SEO), emphasizing the importance of organic search results over paid ads. It discusses the interplay between AI and human storytelling in content creation, highlighting how authenticity affects online engagement and search performance. The conversation also explores strategic considerations for content publishing and the critical role of a website as a central hub for building trust and audience connections.

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