3min chapter

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Marketing That Matters: The highlights of 2021

Marketing Week

CHAPTER

The Role of Paid Search Within Samson's Digital Marketing Strategy

Paid search is contributing approximately a third of the overall revenue for samsonstetese business. One in three sales through samson dot com to come through pade search, i think, is a fantastic achievement. We have moved from a campaign approach to paid searches john outlined earlier, to one that is now very much always on.

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