I love that question. I've been listening to Frank Slootman's amp it up, which has a bunch of great notes inside there. One of the pieces of advice he shares is going to his team in one on ones and basically saying, if there's only one thing you could work on for the rest of the year, what is that one thing? So I want to now talk about experiment design because I want to make sure we don't miss that. Just launching a feature is basically not success. It's essentially saying, if you do X, customer behavior will change in way Y.

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