Dave sits down with Danielle (Head of Content at ExitFive) to share a behind the scenes look at the content strategy driving ExitFive.

Dave and Danielle cover:

How to hire a “Head of Content” and what mistakes to avoid
Behind the scenes of how ExitFive repurposes content (like this podcast!)
The fun challenges of going from a solopreneur to team of five

Timestamps

(00:00) - - Intro to Danielle
(05:29) - - Why we hired a Head of Content at ExitFive
(08:39) - - How we write our newsletter
(12:01) - - Content repurposing at ExitFive
(18:24) - - Why you should repeat yourself as a marketer
(23:21) - - How to create a culture where everyone can do their best work
(26:18) - - Why your team needs a vision to work towards
(31:11) - - Balancing Structure and Flexibility

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Today's episode is brought to you by Knak.

Email (in my humble opinion) is the still the greatest marketing channel of all-time.

It’s the only way you can truly “own” your audience.

But when it comes to building the emails - if you’ve ever tried building an email in an enterprise marketing automation platform, you know how painful it can be. Templates are too rigid, editing code can break things and the whole process just takes forever.

That’s why we love Knak here at Exit Five. Knak a no-code email platform that makes it easy to create on-brand, high-performing emails - without the bottlenecks.

Frustrated by clunky email builders? You need Knak.
Tired of ‘hoping’ the email you sent looks good across all devices? Just test in Knak first.
Big team making it hard to collaborate and get approvals? Definitely Knak.

And the best part? Everything takes a fraction of the time.

See Knak in action at knak.com/exit-five. Or just let them know you heard about Knak on Exit Five.

***

Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.

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