How to Popularize Ideas Without Losing Their Essence?

A lot of ideas aren't communicated in a way that they can be understood by everyone, essentially. You've had experience with this element of popularizing ideas - which i'm sure many academics sometimes criticise. Have you found it a difficult balance to sort of popular some of these ideas without losing their essence? Yes, it's tricky. I think what's more difficult actually is that generally, people are more receptive to things that are clear cut. They like things to be simple. And so often the kind of things i'm saying, ar, you know, it's a little bit grey. There's lots of of stuff going under the surface. It's making people care about them and