#275 LinkedIn Strategy | In this episode, Dave is joined by Brad Zomick, a B2B marketing consultant and host who has helped founders and executives build their presence on LinkedIn. Together they break down why a strong LinkedIn strategy is no longer optional for founders, it’s one of the most effective growth levers in B2B today.
Dave and Brad cover:
- Why LinkedIn is still the best channel for founders to build authority, attract talent, and connect with customers
- How to turn everyday founder communications into high-impact LinkedIn content
- The unexpected ROI of founder-led content, from recruiting and partnerships to real-time message testing
If you’ve been wondering how to turn LinkedIn into a real growth engine for your brand, this episode is your blueprint.
Timestamps
- (00:00) - – Intro
- (03:08) - – Early days of LinkedIn
- (08:38) - – Building Drift with founder brand
- (14:38) - – Why every founder needs LinkedIn
- (18:38) - – The hidden ROI of posting
- (26:50) - – Dave’s personal posting system
- (30:20) - – How to never run out of content
- (34:20) - – Unexpected benefits of being visible
- (38:50) - – Is it too late to start?
- (41:50) - – Who inspires Dave today
- (44:05) - – What’s next for Exit Five
- (45:50) - – Closing thoughts
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