Welcome to The SaaS CFO Podcast! In this episode, we chat with Leon Panjtar, co-founder and CEO of SaleSqueze, a trailblazing configure price quote (CPQ) platform. Leon brings a fascinating journey from his background in robotics engineering to the world of software development and entrepreneurship. Together, we dive into how SaleSqueze is revolutionizing the sales process for complex and customizable products across various industries like home and garden furniture, medical equipment, motorhomes, and more.

Leon shares insights into their growth strategies, including their focus on SMBs, the significant milestones that guided their fundraising journey, and their ambitious plans for the future. Whether it’s discussing their innovative approach to reducing manual sales processes or the impact of their visual CPQ solutions, Leon offers ample wisdom for SaaS CFOs and entrepreneurs alike. He also delves into their impressive achievements, such as doubling their ARR in the first half of the year and plans to reach $1 million by year's end.

Join us as we explore the innovative ways SaleSqueze is making waves in the CPQ space and Leon's vision for the company's path to $125 million in ARR. Tune in for an episode packed with practical advice for budding SaaS entrepreneurs and fascinating stories from the trenches of startup life.

Show Notes:

00:00 Complex products require manual sales processes.

03:46 Automating complex distribution for diverse product verticals.

08:36 Two approaches: inbound advertising and outbound outreach.

11:29 Lead investor Bogdan convinced by self-service milestone.

15:07 Launching self-service product, scaling and expanding use cases.

16:15 Check salesqueze.com, LinkedIn for more information.

Links:

SaaS Fundraising Stories: https://www.thesaasnews.com/news/salesqueze-secures-1-4-million-in-seed-round

Leon Panjtar’s LinkedIn: https://www.linkedin.com/in/leonpanjtar/

SaleSqueze’s LinkedIn: https://www.linkedin.com/company/salesqueze/

SaleSqueze’s Website: https://salesqueze.com/

1352 | An Astonishing Behavior Gap

Behavior Gap Radio

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