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Digiday's top media trends to watch in 2023

The Digiday Podcast

CHAPTER

The Challenges With TikTok

TikTok is going to be a very interesting user experience case once they try to get you to watch longer form content. Instagram's biggest challenge has been lately too is the user changes. I feel like users are very in tune with what platforms are doing at this point. And that could be perhaps the biggest challenge for platforms and publishers and advertisers in 2023 as well.

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