amy, thank you so much for coming on to kind of discuss and answer all our questions. We as a group, while we may be at times introverted, we do certainly love to hear from you who are listening. You can reach out to us on our facebook page or twitter or our web sit but we would love to hearing from you. I am going to skip an episode where i shill for itones ratings, except i d see what i did there. But aly, none. Maybe this'll been just gan 15 more people in the next half hour to the 30 dollar fledgelump. Ok, this is excellent, and actually a really great topic.
Raise your hand if you work for a company that sells exclusively low-consideration products and only sells them online. Anyone? Anyone? We only see a couple of hands out there. For all the rest of you, this episode might be of interest. We sat down with Amy Sample — Senior Director of Consumer Insights and Strategy at PBS by day, president of the DAA board by night — to discuss approaches for effective digital measurement in the absence of a clear online conversion. That challenge doesn’t get much bigger than in the mission-driven, not-for-profit world of public television! After listening to this episode, you may actually feel like you have it easy!
For complete show notes, including links to items mentioned in this episode and a transcript of the show, visit the show page.