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#32—Ben Gomes-Casseres: Mastering the Three Rules of Business Combinations

Outthinkers

CHAPTER

The Balance of Power

The best partner is not the largest company you can find, but a scrappy one that wants to take on the leader. Whether or not you can add any value to them, or they care about you, is te secondary question. I think it's worth thinking not just of how big are the lights that i'm going to try to get, but will the lights be pointed to me or not? Can you talk a little bit more about the middle one, which is one plus one equals one? What are the mechanisms?

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