Hey {First Name}, An Insider's Guide to Outbound Sales cover image

#168: $49 in 3 mos. to $24k MRR after sending 3M Cold Emails - 86% open, 36% positive reply (Matt McQuinn)

Hey {First Name}, An Insider's Guide to Outbound Sales

CHAPTER

The Importance of Awareness in Cold Email Marketing

I've sent over three million cold emails, either through myself or a team of people sending them. So I'm very well experienced in what doesn't work in cold email. And I've got a little bit of experience on what works really, really well. It takes that wealth of experience to kind of find the good and the bad. But in the process, when you start anything and it's your lifeline, you're going to be able to eat.

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