In investing, conviction is like a physical experience of belief. In trading, it's more confidence. People don't think of those things as an emotion. We make the decision on how confident we are in the implication of and just ta further complicated right now - i'm going to go ahead and do what the latest research is showing. I might touch on it, but it wasn't anywhere near as clear when i read that book,. What we're really doing is predicting that in the future we're going to feel satisfied, happy, safe because this worked out. That's the future emotion that actually causts us, to say by it.