How to Choose the Right Podcast for Your Audience

With podcasts, the gatekeeper is the marketplace. Are people engaging with that podcast? If they are, it's worth a closer look. And you need to look at their history. How many shows have they done, has it been nine months since they did the last one? It's probably not what you want to spend time on. You know, I keep coming back to the fact that just philosophically, we are very omni-channel here. So I almost wouldn't want to wed myself to one particular type of media and say, this is it if you were to pick one. Because I really wouldn't recommend people just pick one.