The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople. cover image

HOW TO MAKE YOUR PRODUCT A MUST HAVE NOT A NICE TO HAVE IN B2B SALES

The Brutal Truth about Sales and Selling - We interview the world's best B2B Enterprise salespeople.

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The Importance of Owning Your Process

"We're not order takers. We need to actually listen to what people are saying," he says. "I think one of my strongest suits is that I see this as an educational process." He's been in the game for 20 years and still has a lot to learn, he says.

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