Some GOP Candidates Are Struggling. Can Mitch McConnell Save Them?
The NPR Politics Podcast
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The Dominance of Negative Political Advertising
This chapter examines the dominance of negative advertising in political campaigns, emphasizing its focus on undermining opponents rather than uplifting candidates. It also explores the implications of this strategy on voter perceptions in key battleground states, highlighting the role of outside groups in delivering these negative messages amid political polarization.
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Transcript
