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Greatest Hits #7 - Revisiting The Idea Episode with Product Genius Scott Belsky
My First Million
The Messy Middle
The first mile experience is the only part of a product that every customer will, in fact, experience. You get 60 seconds or 90 sents with the bulk of your custof your due tental customer. We have too wet faith in our customers because their life is too busy to spend any amount of time on something they don't care about. A lot of social products are based on something you know ultimately based on someone who's insecure and doesn't want to be judged by others.
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