Brave UX with Brendan Jarvis 🇺🇦 cover image

Ronnie Battista - Strategically Designing for Goosebumps

Brave UX with Brendan Jarvis 🇺🇦

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The Importance of UX Strategy and Creating Meaningful Connections

In this chapter, the speakers discuss the relevance of UX strategy and its role in creating meaningful connections and experiences in the digital world. They emphasize the need to consider the human aspect in business strategy and ensure that goals align with customer needs. The chapter explores the similarities between product strategy and experience strategy, while also discussing the importance of designers understanding the financial aspects of business for greater influence.

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