The Demand Side Needs to a Bigger Part

The challenge is now how we actually activate that demand side and bring back technology to market for consumers. We've seen it in the industrial space, where they're able to shift big industrial loads around based on what's happening in the market. The same concept which we are looking to bring down to the in consumer level as well. So we really don't want to umpet consumers life styles at all, but we want to make em make sure that things are as affordable as they can be.