How to Create Content That Answers Questions

I think one of the main things to be aware of is essentially anything that anyone asks you on a sales call should be answered in content. Why are we more expensive than someone else or other people in our industry? And I think the problem that we find is that people don't talk about their products and services even remotely in their content sometimes. They go completely the opposite way, which is they just provide value. The 10 best ways to do this thing. The five great tools to implement in your business. If we don't link it back to our business, you know, you've got to ask at some point,. You've got to explain what it is that you do.