alternative assets are investments that aren't traditional, like the stock market or bonds. Chris bruno is founder and president of raleigh road, which sells shares in collectible assets such as cars,. trading cards, memobilia, whiskys, wines, watches and more. i run something called the syndicate dot com, which allows eight thousand people who are credit investors to increst in start ups with me. Every month i share six deals, and we get a ton of joy out of it. I wanted to try something new because i like you to innovateor stuff on the pi cast.