The How of Business - How to start, run, grow and exit a small business. cover image

527: Google Ads for Small Business

The How of Business - How to start, run, grow and exit a small business.

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Optimizing Conversions for Google Ads in Small Businesses

This chapter stresses the critical need for small businesses to accurately set up and track conversions in Google Ads to ensure effective budget allocation and revenue generation. It discusses the nightmares caused by incorrect data in analytics accounts and the importance of aligning leads from Ads with revenue through CRM systems. The chapter also explores industry benchmarks for cost per lead and delves into specialized requirements for industries like e-commerce and garage door installations.

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