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S1 E12 | Finding Non-Consumption to Help Your Business Grow
The Circuit Breaker
Is Every Human in Non-Consumption?
The concept of non-consumption is where people, you know, they want to make progress, but they can't. So it's this notion of pent up demand or the aspect of like, they're, they have a struggling moment. The other ingredient that's important to non-cons consumption is that there's a desire to be better. And I just like your, your, you tolerate it, right?
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