Why Sports Rebrands Are So Hard with Jon Contino
A Change of Brand
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How to Redesign a Buccaneer's Logo
"It's a big complicated tangle of approvals, interdependencies," he says. "I wrote a brand guide book that was like 200 pages long to make sure that every single detail was accounted for" The teams become an extension of their own personal identity and start to represent more than just the sport itself,. For example, I'm a die-hard University of Tennessee football fan, Go Vols.
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