Major media, including legacy newspapers and magazines, have clamored to cash in on this. There's been a growing effort to counter perceptions of crimpto currency as niche or opaque or expensive or wasteful. So it's a gold rush. Everyone's going to jump on. And generally, the way it works is mostly for crypto, but increasingly also for enough tea,. which, like crypto, is trying to get more into the b to c directo consumer space.

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