How Do You Turn a Product From What Is on the Bottom Line to Be a Great Product?

So how do you turn a product from what appears on the bottom line to be a great product that is truly great, that people start to really rave about? If i understand her correctly, i think she's just talking abouth. How do you take sort of an objectively good product and turn it into something people continue to rave about? O so if your product can't, your first focus should be on getting your product to solve the problem that it's supposed to solve in the best possible way. You know why? Cause it gives people like, some sort of little extra thing, you know? That won't work with every product but there's an aspep of something potentially costing