
#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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Optimizing ABM Activities for Balanced Pipeline Growth
Exploring the significance of setting KPIs for ABM activities to drive value across customer segments, emphasizing relationship-building with existing customers, and prioritizing customer-centric approaches for successful outcomes.
Play episode from 27:32
Transcript


