FINITE: B2B Marketing Podcast for Tech, Software & SaaS cover image

#127 - How to utilise ABM roundtables for B2B SaaS growth with Sarah McCredie, Director of Product Marketing at Recurly

FINITE: B2B Marketing Podcast for Tech, Software & SaaS

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Optimizing ABM Activities for Balanced Pipeline Growth

Exploring the significance of setting KPIs for ABM activities to drive value across customer segments, emphasizing relationship-building with existing customers, and prioritizing customer-centric approaches for successful outcomes.

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