How Do You Get Conversions From Your Product Pages in E-Commerce?

How do you get conversions from your product pages in e-commerce? That's not my specialty band like we don't do product pages. We're very focused on just building content that brings in traffic and is amenable to remarketing campaigns. You've got to have a lot of trust these days, the google algorithm is now searching to be able to see okay do I trust this brand so on a product page if you don't you need a picture of the founder or the people who run the business. There needs to be testimonials on that product page to say yes I've had a good experience with this store.