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6min chapter
Framework Thinking for Success With Alex Lieberman
Marketing Against The Grain
The One Axis and the Other Ends of the Spectrum
The most extreme version of the morning brew strategy would be to focus on quality, not perfection. The pendulum model also makes sense at every stage of a company's life - from start-ups to large companies. I think we're especially bad at forgetting lessons of the past: clay christianson and uninspired compromise. We are launching a lot of franchises with brands that have been around for years but don't know how to make them successful.
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