2min chapter

Hidden Brain cover image

Thriving in the Face of Contradiction

Hidden Brain

CHAPTER

Lego Became a Great Example of What They Did

Lego behaved exactly like Polaroid. First they doubled down on their existing model. When that didn't work they hit the panic button. They moved from something like 6000 different types of pieces to 14,000 within seven years. It was at this time that they even moved out of the bricks and introduced mini figures.

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