The White House's social media is deranged
Taylor Lorenz’s Power User
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Social Media Strategies: A Political Shift
This chapter explores the evolution of the White House's social media strategies, highlighting the stark contrast between current organized efforts and past haphazard approaches. It examines the unique engagement styles of Presidents Biden and Trump, focusing on the former's adaptation to digital trends compared to the latter's aggressive personal branding. The discussion also emphasizes the challenges faced by the Democratic National Committee in effectively connecting with diverse audiences on social platforms.
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