Power User with Taylor Lorenz cover image

The White House's social media is deranged

Power User with Taylor Lorenz

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Social Media Strategies: A Political Shift

This chapter explores the evolution of the White House's social media strategies, highlighting the stark contrast between current organized efforts and past haphazard approaches. It examines the unique engagement styles of Presidents Biden and Trump, focusing on the former's adaptation to digital trends compared to the latter's aggressive personal branding. The discussion also emphasizes the challenges faced by the Democratic National Committee in effectively connecting with diverse audiences on social platforms.

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