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Getting Started With GA4: A Practical Approach

Social Media Marketing Podcast

CHAPTER

How to Track Events in GA4

The upside to GA4 is it sounds like you can track a heck of a lot of things. So let's talk about what we can track as an event in GA4 and just start wherever you want to start on that. There are these four event types that Google Analytics is talking about, but basically we're going to break them into two buckets. The first bucket is things that Google will track by default and we don't need to worry about. And the second bucket isthings that we actually need to create on our own.

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