EPISODE 103: Exploring Marketing in the Age of AI and Measuring Effectiveness
Marketer of the Month
00:00
The Importance of Human Centric Marketing
I think that the way that we measure marketing and the effectiveness of our marketing is completely broken. Like we have turned into a quantity only focus with our goals and our KPIs. And so I think taking a more human centric approach with our marketing like it's going to take a shift in how we measure effectiveness, and how impactful our marketing can be.
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