How Do You Create Content That's Easy to Share?

It's more fun to do the complex stuff, because people get over excited it. And really, if you'll aim, it depends on what what you're aiming to do with your channel. The thing that pulled me back and forth when i was building mine, before i just let it die where it is now,. I actually want to talk about this, but everybody wants a bit of that. Just yeh. It's not a massive project out and out or anything like that. How do you flesh out notes for conversations? Do you have them and how do you work with them? Because i think would be useful for people here.