
Fyre Festival's Billy McFarland Dishes On Social Media Marketing, VC, and Prison
Big Technology Podcast
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The Rise and Fall of Fyre Festival
This chapter examines the viral marketing tactics behind the Fyre Festival and the chaos that ensued from misleading promotions by diverse influencers. It discusses how initial success and excitement fostered unrealistic expectations, leading to the festival's harsh downfall due to unmet promises. Reflecting on the consequences of dishonesty in fundraising, the chapter explores the legal implications and personal stress experienced in the aftermath.
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