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The Tipping Point

What You Will Learn

CHAPTER

The Second Rule of the Word of Mouth Virus

We looked at the type of people that are most likely to spread the virus. Next we can bee looking at the second rule of epidemics, and this is the stickiness factor. We spoke about the messengers before, the ned right type of people. Now think about the message. You need the right type of message. If the message sucks, it's not going to catch you. O god, yes. S that's the difference the message of the messenger. It doesn't matter how i just flowing on from the orgy beloke to call t taki factor of a mistake by gladwell i reckonswell, ao t af sod. The hush puffies

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