Building a Long-Term Business and Creating Passive Income

In this chapter, they discuss the importance of building a long-term business and creating passive income. They emphasize the drawbacks of relying on arbitrage and playing games with products and advertising. They explain two approaches to building a business from scratch, one involving sharing a message, establishing authority, and building a tribe on a platform, and the other utilizing relationships and guest posting to build an audience faster. They also talk about the different platforms to choose from, such as blogs, podcasts, and videos, and stress the importance of having a website as a home base.