Blue Ocean Strategy: How to Make Your Competition Irrelevant: Coffee & Productivity #40 with Farid Singh
Productivity Mastery
00:00
Why People Don't Compare Car and Home Insurance
There's a huge difference between insights, inferences and facts. If you ask people why they don't combine car and home insurance it can lead to wrong conclusions. You need to get to the wire day-to-day with your customers in order to find out what is going on inside their heads.
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