Using Semiatics in Graphic Design

Graphic design is also known as visual communication. In the absence of words, how do you use colors and shapes to make a person feel a certain thing? i'm using rolling bart type semiatics to arrive at some of my hot takes. Check out his essay collection mythologies,. which he released in the fifties. And rolland bart's method of using semiatics, i'd use it in like, i have a pad cask called chicken fillet rolls from about six months ago.