Ryan Bednar on How Organic Search Is Changing, The Pros & Cons of Working With An SEO Agency
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Link Swaps and the Effectiveness of Building Backlinks
This chapter discusses the effectiveness of link swaps for building backlinks and how Google can detect when both parties are adding links at the same time. It also includes information on contacting the guest and concludes with an ad for a sponsor called Positional offering content optimization tools.
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