Trademark Rights and Protection by International Olympic Committee and US Olympic Committee

The chapter delves into the extensive trademark rights held by the International Olympic Committee and the US Olympic Committee, safeguarded by legal acts like the Ted Stevens Olympic and Amateur Sports Act. It highlights the strict measures taken to prevent non-sponsoring brands from infringing on Olympic-related intellectual property, such as logos, terms like Olympics, and ambush marketing incidents like the one involving Bavaria during the 2010 World Cup. The chapter also illustrates the aggressive enforcement tactics through cease and desist letters employed by the Committees to uphold their exclusive rights during the Olympic Games.