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Unified Data and AI: Elevating Telecom Customer Experiences with Soren Marklund, VP of Global Services, Technology Consulting & AI Data Strategy at Ericsson

The Data Cloud Podcast

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Transforming Telecom with Unified Data

This chapter explores Ericsson's federated operating model in a hybrid cloud environment, emphasizing the unification of data architecture to foster collaboration and enhance customer experiences. It discusses the transition from siloed operations to integrated data management, enabling actionable insights and strategic advantages. The importance of leveraging advanced analytics for revenue generation and optimizing network performance is also highlighted, showcasing the critical role of data in the telecom industry.

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