2min chapter

The Long Game cover image

The Future of Content Marketing (Live Panel with Devin Bramhall, Ali Orlando Wert, and Anum Hussain)

The Long Game

CHAPTER

The Importance of Event Strategy

SEO is obviously still important. All the foundational things we do are some building journeys, but I just don't take it as like a given. Free drinks too very well at conferences. If you want an event strategy and that's where all your people are, have a super exclusive dinner with 10 people,. Take them to the best restaurant. You could spend $5,000 on one dinner. And it's going to cost you a fraction of sitting at that dumb table, acting all thirsty, trying to get people to come talk to you. That's how like that.

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