How to Win Over the Consumer

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I saw people raise an ungodly amount of money, right? And they were taking money off the table. You would see them on Instagram all over the place partying. They thought partying and cocktail parties was a proxy for working hard. I'm not going to be there the next time when they grind it out. The competitive landscape has changed against us. We haven't cracked the code on how to win over the consumer.

This Week in Startups is presented by:

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Today’s show:

Jason and Brad speak with Mubadala Capital’s Head of Ventures, Ibrahim Ajami, at Hub71 in the UAE. The three discuss how startups can survive and thrive in an economic downturn (1:02) before diving into the sacrifices that founders must make to create an incredible product. (14:16) They also explain how the AI revolution will affect software, startups, capital allocators, and more! (40:36)

Follow Mubadala: https://twitter.com/MubadalaCapital

Follow Ibrahim: https://twitter.com/IbrahimAjami

Follow Hub71: https://twitter.com/hub71ad

Follow Brad: https://twitter.com/altcap

Time stamps:

(0:00) Nick kicks off the show

(1:02) Surviving the downturn

(12:46) Squarespace - Use offer code TWIST to save 10% off your first purchase of a website or domain at https://Squarespace.com/TWIST

(14:16) Sacrificing to build a great product

(26:34)Trovata - Use code TWIST at https://trovata.io/twist for 30% off one year of premium features, like AI forecasting

(27:47) Brad’s letter to Mark Zuckerberg and AI creating ultra-efficient startups

(39:02) OpenPhone - Get 20% off your first six months at https://openphone.com/twist