2min chapter

Social Media Marketing Podcast cover image

Creating Video Ads That Convert on Facebook, Instagram, and YouTube

Social Media Marketing Podcast

CHAPTER

How Do They Care About Your Product?

"What is the core pro that the product or servic solves? That's the most important thing, because that's the pain. And i have this thing that i teach called the problem solution framework," he says. "That sort of helps you direct how you approach the creative so, like, do people even know they have this problem?"

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