Google accidentally became a business. The nature of their business being search and feeding all the data directly into make the results better is that they instantly became a consumer sponsored monopoly. They didn't have the ability like Amazon to operate in these really hard businesses eking out every last dollar. And so it just kind of looked unattractive. Meanwhile, they actually had the best technology for it. This also was kind of theirs to win, but they didn't have sales and marketing muscle. I don't think have the iron gut that Amazon had to go do something kind of grind it out and hard.
So, how DID an online book retailer end up building the infrastructure layer that powers the entire internet? (Or at least 39% of it, per latest market share data.) While many myths, legends, and some downright falsehoods exist, the real answer to that question deserves a full Acquired episode of its very own. So here it is: the story of Amazon Web Services. Who’s got the truth? Tune in and find out. :)
If you want more Acquired, you can follow our newly public LP Show feed here in the podcast player of your choice (including Spotify!).
Sponsors:
Statsig: https://bit.ly/acquiredstatsig24
Vanta: https://bit.ly/acquiredvanta
Crusoe: https://bit.ly/acquiredcrusoe
Links:
Carve Outs:
Note: Acquired hosts and guests may hold assets discussed in this episode. This podcast is not investment advice, and is intended for informational and entertainment purposes only. You should do your own research and make your own independent decisions when considering any financial transactions.