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Oracle and Microsoft - What's the Biggest Loser?
Google accidentally became a business. The nature of their business being search and feeding all the data directly into make the results better is that they instantly became a consumer sponsored monopoly. They didn't have the ability like Amazon to operate in these really hard businesses eking out every last dollar. And so it just kind of looked unattractive. Meanwhile, they actually had the best technology for it. This also was kind of theirs to win, but they didn't have sales and marketing muscle. I don't think have the iron gut that Amazon had to go do something kind of grind it out and hard.