Future.com: The Why, The What, and The Who
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Subtractor vs. Behaviora Science
Aston: Behavior science should be interspersed throughout organizations. The whole point is the whole home page will always be curated, he says. "We'll never put stuff on there that isn't quality," Aston adds of his company's site. 'I think if we can think about behaviora science of design a bit more, that couldi could move things forward really quickly'
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