A WWE and UFC Tag Team, With Endeavor’s Mark Shapiro
The Town with Matthew Belloni
The Merger of UFC and WWE: Synergy, Integration, and Net Savings
Mark Shapiro discusses the merger of UFC and WWE, highlighting the significant synergy between the two leagues while maintaining their separate identities. They plan to achieve net savings of $50 to $100 million and increase revenue through media rights deals, sponsorships, and global partnerships. The chapter also explores the role of key figures and the post Vince plan.
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