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EP 64: Jay Simons (GP, BOND Capital) On How Product-Led Growth Turned Atlassian into a $40B Company

The Logan Bartlett Show

CHAPTER

The Importance of Pricing in Enterprise Software

Sasha: I spent a ton of time in boards. We wanted pricing not to be, not to provide any friction. In fact, we wanted it to kind of lubricate the rest of how it worked. People like, this is just ridiculously cheap. Like, I almost want to just figure out if I can use this product because it's so affordable. And so it aided the business model. It aided expansion. So still today, like Atlassian is very affordable at the bottom end. But that's not where you're going to start and win.

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